About Heather Robertson
The Half Size Me story started with weight loss. It didn’t end there.
If you know Half Size Me, you probably know the number: 170 pounds, lost and kept off for over a decade. That’s real, and it’s still the story that brings a lot of people through the door. But if weight loss is the only reason you think you’d talk to Heather, you’re in for a surprise.
What Heather actually found on the way to losing half her size wasn’t a diet. It was a way of thinking, a framework for noticing the patterns that keep you stuck and finally changing them. She just happened to use it on weight loss first.
Since then, she’s used that same framework to pay off more than $180,000 in debt, homeschool three kids, stay married for over 30 years, and build a business she loves. Food was the first place she practiced it. It was never the only place it applied.
From 300+ pounds to a completely different way of running
Heather’s struggle with weight started in childhood and followed her for years: decades of yo-yo dieting, binge eating, quick fixes that worked for a while and then stopped working. After the birth of her first son, she was well over 300 pounds, and the number on the scale finally became the wake-up call she couldn’t ignore.
The diet wasn’t the breakthrough, though. The breakthrough was realizing this was never really about food. It was about the thoughts driving the behavior, the mental patterns running in the background that no meal plan was going to fix.
Once Heather started working on those patterns instead of white-knuckling her way through another round of willpower, her whole life changed, not just her body. She lost the weight and kept it off through two more pregnancies. Then she kept going, using the same lens on every other area where she felt stuck.
The habits keeping you stuck with food are often close cousins to the ones keeping you stuck with money, with time, with relationships. Once Heather learned to see hers clearly, she started changing all of it, not just the part related to food.
Meet Heather today: podcast host, coach, and someone who’s actually done the work
Heather has been coaching full-time since 2015. She created and hosts the Half Size Me podcast (now called the Ask Coach Heather Show), which launched in 2012 and has put out more than 750 episodes helping listeners get unstuck in every area of life, not just at the dinner table.
She isn’t coaching from theory. Everything she teaches, she’s used in her own life, under real pressure: raising three boys, running a business, navigating a marriage, and making peace with food and her body along the way.
That’s why Heather doesn’t call herself a weight-loss coach anymore. She’s a transformational coach who specializes in habits and behavior, and weight loss is simply the place most people meet her first.
What Heather can help you work on
Whatever brought you here, whether it’s food, spending, time, or relationships, Heather’s approach is to work on the pattern underneath it, because that’s where lasting change actually happens. Clients work with Heather on things like:
- Food, health, and your relationship with your body. Still the heart of what she does, and where most people start.
- The habit and mindset patterns driving behavior you can’t seem to shake, no matter how many times you’ve tried to fix it.
- Financial habits and money management, including the same framework she used to pay off $180,000+ in debt.
- Relationships, and how you show up in them.
- Time, priorities, and energy: figuring out where they’re actually going, and where you want them to go instead.
If you’ve ever thought “I know what to do, I just can’t seem to do it” about food or anything else, that’s the pattern Heather helps people untangle.
Two ways to work with Heather
Heather built two different paths because not everyone needs, or wants, the same level of support.
HSM Academy: for hands-on, self-guided transformation
The Academy is where Heather’s full framework lives: the habit and mindset tools, the community, and the structure to apply all of it at your own pace, on your own time. It’s the most accessible way to start this work, especially if food and body are still your main focus right now.
One-on-One Coaching: for personalized, guided transformation
If you want Heather in your corner directly, someone who knows your specific situation and helps you work through it in real time, one-on-one coaching is built around you. There’s no cookie-cutter program. Every relationship starts with a conversation about what you’re actually dealing with, whether that’s food, money, time, relationships, or all of it at once. Coaching includes unlimited voice messaging between sessions, so you’re never stuck waiting for your next call to get support.
Learn About One-on-One Coaching →
Not sure which is right for you?
That’s normal. Most people aren’t sure until they see both options laid out. As a general rule: if you want a structured program and community you can work through on your own, start with the Academy. If you want personalized guidance and accountability from Heather herself, especially if what you’re dealing with goes beyond food, one-on-one coaching is the better fit.
Either way, you don’t have to have it figured out before you reach out. Heather didn’t have it figured out either, not at first. She started, and built the framework as she went. You can do the same.